How Azza Fahmy constructed an Islamic jewellery model Hollywood divas love

How Azza Fahmy constructed an Islamic jewellery model Hollywood divas love


CAIRO – Azza Fahmy’s newest assortment features a ring crafted within the picture of a mud home discovered within the south of Egypt, in Nubia.

“See the home right here, and the steps main down, and this stone is the lake,” says Fahmy, arranging the ring on the hand of a customer. “It is as much as you. However put it this manner in your hand, it is surrounded extra by the white of your pores and skin, and I like that.”

Fahmy, the driving drive behind one of the crucial unlikely success tales in fashionable design, likes to have issues simply so. In 1969 she apprenticed with a goldsmith in Cairo’s bazaar district, the primary lady ever to take action.

Over the previous 50 years, she’s constructed an internationally recognized family-owned jewellery model, certainly one of solely a handful of medium-sized artisanal jewelers on this planet. The corporate at this time produces 40,000 items a 12 months, ranging in value from a number of hundred to 1000’s of {dollars}, and her model is a mannequin not just for jewelers and designers worldwide however for Egyptian ladies: Fahmy is so well-known within the nation of greater than 90 million that she is usually acknowledged on the streets.

The corporate will not disclose revenues, however a median value per piece of $2,000 would put income at $80 million. She expects gross sales to extend this 12 months by 30 % to 35 %. The corporate employs about 285 folks.

Her two daughters have much more ambitions for the corporate, which this 12 months opened its first retailer within the Mayfair district of London, including to a community of 14 branded shops, in addition to retail agreements with galleries in international cities similar to Washington, D.C., and Dubai, and a web-based store.

The guts of the model’s success is its distinctive designs, drawn from Egyptian historical past and Islamic tradition. From pharaconic collars to twisting serpents, Azza Fahmy items have been noticed on celebrities from Naomi Campbell and Rihanna to Queen Rania of Jordan.

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